more >Īny post asking for advice should be generic and not specific to your situation alone. Your thoughts/responses to the question can go in the comments section. The title may contain two, short, necessary context sentences.
Reddit, Bristol added, is among the top ten sites referring traffic to their product sites, and sometimes beats out Google ad words or organic traffic referrals.You must post a clear and direct question in the title. “When someone says, ‘Oh, I hate that ad copy,’ or, ‘Oh, that doesn’t make sense,’ it’s kind of like having a focus group without having to pay for it.” “I just take negative redditor comments as a learning experience,” said Cat Bristol, a senior media and analytics manager for Group 1200 Media, an entertainment conglomerate that owns brands like Funimation, and has run reddit sponsored discussion threads in the past. Conversations aren’t ‘curated’ to fit a brand’s desired response.īut marketers with the right attitude can take tough reddit feedback and use it to create better ads. In other words, reddit’s technology cannot be gamed for clients. “Our upvote and downvote system cannot be touched - it’s only what our community wants,” added Lia Navarro, who does entertainment strategy and sales for the platform.
“Anywhere you have opinions, people are going to have a dialog and disagree.” Advertisers have to be willing to engage honestly - and cleverly - with the reddit community to win their trust. “Going into it, we are honest with advertisers that redditors are opinionated,” said Victoria Taylor, reddit’s director of communications. Marketers wanting to do well on the platform just need to learn to speak the language. Reddit drives an unholy amount of traffic, and its users often frame their experiences in original and compelling copy - stuff brands would kill to have their names attached to - that often ends up elsewhere on the Internet, especially on viral aggregators like Buzzfeed. “We decided it would be great to give a few lucky music fans the experience of getting to go to the Grammys, and hopefully they will share their experiences back with the community after the event.” “It felt like a no-brainer this year to reach out to reddit to see what we could do,” said Justin Taylor, an executive digital producer for TBWA\Chiat\Day who worked on the Grammys’s reddit promotion, which included awarding two redditors with a trip to the awards show. Both the Grammys and The Economist recently hosted successful promoted discussion threads on reddit. As of late, more and more advertisers are figuring it out. For example, redditors tirelessly mocked this Samsung commercial, until the company was forced to take it offline. Reddit’s own page on self-promotion comes with an important tl dr: “Don’t just spam out your links, and don’t blindly upvote your own content or ask anyone else to!”īut that’s not to say advertising on reddit can’t be done. Popular reddit threads mock big brand slogans and campaigns, sometimes causing brands to pull their ads offline. However, not all reddit ad attempts are successful, and many redditors are highly suspicious of any corporate meddling in their beloved community. The platform is riddled with link spamming and brands trying to disingenuously or anonymously promote their own content. “We had a plan for it, but were honestly surprised by how big it got.” The original reddit post spawned several other reddit threads around Nissan and Amazon and garnered more than several thousand comments combined. “We didn’t set out for reddit to be a big player to this campaign,” said Kyle Luhr, a senior digital strategist at TBWA\Chiat\Day who worked on the Nissan campaign.
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